Insights
Notes from our research and data practice.
Market research
Why customers leave — and why a discount rarely brings them back
Offering every leaving customer the same discount is expensive and often useless. Understanding why different groups leave changes what you offer — and to whom.
· 6 minRead →
AnalyticsDemand forecasting: where the accuracy actually comes from
Better forecasts rarely come from a cleverer algorithm. They come from the right data, the right segmentation of products and a forecast that buyers actually use.
· 7 minRead →
Data productsYour leads aren't disappearing. They're getting lost between teams.
Most B2B companies don't have a lead generation problem. They have a lead handover problem — and more campaigns won't fix it.
· 6 minRead →
Market researchEntering Central and Eastern Europe: why one market first usually beats four at once
CEE looks like one region on a map. On the shelf, it behaves like several very different markets. Here is how we help clients decide where to start.
· 6 minRead →