Research · Analytics · Strategy · Data products
Turning markets
into decisions.
We are a Warsaw-based market research and intelligence firm. We help companies across Europe size markets, understand customers and make consequential decisions — and we turn findings into dashboards and tools their teams use every day.
What we do
Four disciplines, one practice.
Market Research
Sector deep-dives, competitor mapping, consumer studies — qualitative and quantitative.
Data & Analytics
Statistical modelling, forecasting, segmentation and advanced analytics that hold up to scrutiny.
Marketing Strategy
Positioning, GTM, brand and channel strategy informed by evidence — not guesswork.
Data Products & Dashboards
We turn research into dashboards and tools your teams use every day.
Evidence, at scale
10,400+
Respondents surveyed
54
Expert & stakeholder interviews
8
Countries researched
6
Industries
In our featured projects · See case studies →
Selected work
All case studiesHow we work
Senior-led. Evidence-based. Built to be used.
Every engagement is led by senior researchers and strategists — not handed off. We combine primary research, hard data and modern engineering to make findings operational, not just presentable.
- Client names and identifying details stay confidential.
- Methodology you can audit, sources you can verify.
- Insights delivered as decisions, dashboards and tools.
- Honest scoping — no studies that don't move the needle.
01
Discover
02
Analyse
03
Synthesise
04
Operationalise
Latest insights
All insightsWhy customers leave — and why a discount rarely brings them back
Offering every leaving customer the same discount is expensive and often useless. Understanding why different groups leave changes what you offer — and to whom.
Demand forecasting: where the accuracy actually comes from
Better forecasts rarely come from a cleverer algorithm. They come from the right data, the right segmentation of products and a forecast that buyers actually use.
Your leads aren't disappearing. They're getting lost between teams.
Most B2B companies don't have a lead generation problem. They have a lead handover problem — and more campaigns won't fix it.
Have a question worth answering properly?
Tell us the decision you're trying to make. We'll tell you whether we're the right people to help.
Talk to us