Case studies

Featured projects.

Clients stay anonymous. The results are real.

Evidence, at scale

10,400+

Respondents surveyed

Expert & stakeholder interviews

Countries researched

Industries

Launching a premium FMCG brand in Poland and the Baltics

Which market first, which channel, at what price — answered with evidence before a single pallet shipped.

Poland first
Launch in one market instead of four, with the Baltics following after 9 months
12%
Lower entry price than originally planned, set within the range consumers accepted

From leads lost between spreadsheets and inboxes to one system where every enquiry is scored, routed and followed up.

Helping a family-owned retailer decide between more stores, online growth and private label — with numbers behind every option.

One strategy
Board aligned on one strategy: private label and click & collect first, selective store expansion second
12 → 5
New store openings reduced from 12 planned to 5 in the highest-potential locations

A market and competitor assessment that turned a three-country expansion plan into a focused, phased entry.

Poland first
Poland chosen as the first market; Romania postponed until regulatory conditions improve
Integrations
Integrations with local accounting software identified as the main switching trigger and built into the launch plan

A forecasting model and planning dashboard that cut stockouts and excess inventory at the same time.

Customer segmentation and a churn drivers model that told the retention team who to talk to — and what to offer.

−18%
Churn in targeted segments down 18% over 6 months
Lower spend
Retention discount spend reduced by focusing offers on high-value, price-sensitive customers